There is a story today about someone being fined for not having the proper fence around his inflatable pool. In the past we talked about the potential public relations opportunity with these kind of pools. A chance to talk about the importance of a good fence around all pools etc.
But it got us thinking. Obviously no one will spend thousands of dollars to protect their $200 pool. But they might spend $100.
So the question is, do you sell to do-it- yourselfers? Is it an important part of your business? Do you give advice?
Let us know?
1 comment:
Having worked in the fence industry now for over 15 years for two very reputable companies, my personal opinion is that it's part of a fence company's professionalism not only to offer quality installation along with the products they sell, but to also offer quality products for sale to the people who, for one reason or another, are "do-it-yourselfers". I mean, when it comes to swimming pools, safety is the primary concern, and whether your company is actually installing the fence around the pool, or selling the materials that will surround the pool, offering quality products and "helpful hints" only enhances the fencing industry as a whole. I think you should question your "materials only" customer as closely as you would question your "installation customer" to ascertain their specific needs, and steer them in the right direction. What do you have to loose? Nothing. And what do you have to gain? I never met anyone who didn't feel good about themselves after being nice and helpful to someone.
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