There is a story appearing in the Philadelphia Inquirer today about the parent company of Delgard fencing filing for bankruptcy protection.
They actually have a large investor already to get them through this patch. As the story said, "Chief executive officer Stephen Grabell said "it's 'business as usual' for workers and customers during the reorganization." (Company Press Release 3/19/08)
With this news coming on the heals of all the news from Wall Street, I want to open this up for feedback. Are you worried? Last week there was a story (Fence, Deck & Rail Market Recovers Slowly From Double-Digit Decline in 2007) on how things are poised for recovery.
What do you think this year has in store for you and the industry?
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While the overall FDR industry may have experienced tough conditions in 2007, we have found success in reducing our marketing costs by shifting a significant portion of those costs to online advertising.
While the metrics do not support total abandonment of traditional means of reaching customers, a ever increasing amount of our leads are derived from the internet
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